Cookie Policy
1. What Are Cookies?
Cookies are small text files placed on your device by a website when you visit it. They allow the website to recognise your device and store certain information about your preferences or past actions.
Similar technologies include web beacons (pixel tags embedded in pages or emails), local storage, and session storage. This policy covers all such technologies, collectively referred to as “cookies”.
2. Types of Cookies We Use
We categorise our cookies as follows:
Essential | Strictly necessary for the website and platform to function. These cannot be disabled without affecting core functionality. |
Analytics | Help us understand how users interact with our platform so we can improve the experience. Disabled by default in regions requiring consent. |
Marketing | Used to deliver relevant advertisements and track conversions. Require your consent in the UK and EU. |
Preferences | Remember your settings and personalisation choices (e.g. language, layout preferences). |
3. Cookies We Set
Cookie Name | Category | Purpose | Duration |
nf_session | Essential | Maintains your logged-in session across pages | Session |
nf_csrf | Essential | Protects against cross-site request forgery attacks | Session |
nf_auth | Essential | Stores authentication token for secure account access | 30 days |
nf_cookie_consent | Essential | Records your cookie consent preferences | 12 months |
nf_lang | Preferences | Stores your language and regional preferences | 12 months |
nf_theme | Preferences | Remembers your display theme preference | 12 months |
_ga, _gid | Analytics | Google Analytics — measures website traffic and behaviour | Up to 2 years |
_nf_analytics | Analytics | First-party analytics for platform usage metrics | 13 months |
_fbp | Marketing | Meta (Facebook) Pixel — ad conversions and retargeting | 90 days |
_gcl_au | Marketing | Google Ads conversion tracking | 90 days |
nf_ref | Analytics | Tracks affiliate/referral links to attribute registrations | 30 days |
The cookie list above is indicative and may not be exhaustive. Our cookie consent manager (displayed on your first visit) provides a real-time inventory of all active cookies. |
4. Third-Party Cookies
Some cookies are set by third-party services that appear on our pages. We do not control these cookies — they are governed by the third party’s own privacy and cookie policies. Key third parties include:
• Google (Analytics & Ads): policies.google.com/privacy
• Meta / Facebook: facebook.com/privacy/policy
• Intercom (customer support chat): intercom.com/legal/privacy
• [Payment Processor]: [link to their policy]
• [KYC Provider]: [link to their policy]
5. Legal Basis for Cookies
United Kingdom (UK PECR & UK GDPR)
Under the Privacy and Electronic Communications Regulations (PECR), we must obtain your consent before placing non-essential cookies. We collect this consent through our cookie banner on your first visit. Essential cookies are exempt from this requirement.
European Union (ePrivacy Directive & GDPR)
We comply with the ePrivacy Directive as implemented in each EU member state. We obtain your prior consent for analytics, marketing, and preference cookies. You may withdraw consent at any time via the cookie settings panel.
United States
Certain US state laws (including CCPA/CPRA) treat certain cookies as “sharing” of personal information. California residents have the right to opt out of the sharing of their data via cookies for cross-context behavioural advertising. You can exercise this right via our cookie preference centre or by submitting a request to privacy@nowfunded.com.
6. Managing Your Cookie Preferences
Cookie preference centre
Click the “Cookie Settings” link in the footer of our website at any time to review and update your preferences. Changes take effect immediately.
Browser settings
Most browsers allow you to refuse or delete cookies. Instructions for common browsers:
• Google Chrome: support.google.com/chrome/answer/95647
• Mozilla Firefox: support.mozilla.org/kb/cookies
• Apple Safari: support.apple.com/guide/safari
• Microsoft Edge: support.microsoft.com/windows/manage-cookies-in-microsoft-edge
Note: disabling essential cookies will affect the functionality of our platform, including your ability to log in.
Opt-out tools for third-party tracking
• Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Network Advertising Initiative opt-out: optout.networkadvertising.org
• Digital Advertising Alliance (US): optout.aboutads.info
• Your Online Choices (UK/EU): youronlinechoices.com
7. Do Not Track
Some browsers send a “Do Not Track” (DNT) signal. There is currently no universally agreed standard for how websites should respond to DNT signals. We do not alter our data practices in response to DNT signals, but you can use our cookie preference centre to customise your settings.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or applicable legal requirements. We will notify you of material changes by updating the “Effective” date above and, where appropriate, via our cookie consent banner. We encourage you to review this page periodically.
9. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact:
privacy@nowfunded.com | |
Post | NowFunded Inc, [Address] |
